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Companies often list email as one of their most powerful marketing channels. With email usage worldwide projected to reach 3 billion users by 2020, businesses simply have to continue using email marketing to reach their audiences if they want to scale quickly.
But anyone who’s tried email marketing knows it’s not as simple as quickly drafting a message and hitting the “send” button. You have to build a healthy email list, make sure you’re complying with CAN-SPAM regulations, segment your lists ...
DomainKeys Identified Mail (DKIM) is the most complicated email authentication protocol out there. Even if you do extensive research, it’s hard to find one place that describes how it all works.What it is: DomainKeys Identified Mail (DKIM) is a protocol that allows an organization to take responsibility for transmitting a message in a way that can be verified by mailbox providers. This verification is made possible through cryptographic authentication.
How it works: DKIM is pretty complicated. ...
When sending a campaign, you are able to use a number of custom tags and filters.
Most common tags are listed below:
Do you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.
Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a comme...